‘Wild West’: Marketing of Cannabis in Places Where It’s Outlawed is an Emerging ‘Gray Area’

wild west marketing of cannabis in places where its outlawed is an emerging gray area

The ad proclaims “Life is Better With Legal Cannabis.” But for most of the readers who saw it in their morning paper, marijuana is not legal.

The ad from Canna Provisions gives the address, website and phone number of its store in Lee, Massachusetts. It ran on the bottom of the front page of the Aug. 30 Times-Union of Albany, New York. The paper is available on Berkshire County newsstand but decidedly not a Massachusetts publication.

The ad includes tiny, baseball box score-size type listing state-mandated disclaimers, concluding with, “This product may be illegal outside of MA.”

– Read the entire article at News.

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