The Wrigley Company has recently come out victorious in a legal battle that had profound implications for the company’s Skittles brand. A federal judge has ruled that a business was infringing on Wrigley’s trademark by selling marijuana products under the name “Skittles”. As the candy giants breathed a collective sigh of relief, they made sure to reinforce their stance on not associating the Skittles brand with marijuana products.
1. Sweet Victory for Wrigley: Wrigley Wins Lawsuit Over Use of “Skittles” Name
The legal skirmish between global candy giant Wrigley and family-owned confectioner, Canel (the makers of Candelina Snacks) has come to a close. After a four-year battle, the court ruling has gone in favor of Wrigley.
The case revolved around Wrigley’s popular candy-Ggum Skittles, and the use of the word “Skittles” in the marketing of Candelina Snacks’ “Candilina Kick”. Wrigley viewed this use as trademark infringement and filed the lawsuit shortly after.
- The Verdict: The court sided with Wrigley, and Canel has been ordered to cease using the word “Skittles” in the sale and marketing of their product.
- Consequences: Not only has the candy giant won the suit, but Canel also faces the penalty of losing profits that their business accumulated over the course of the four-year legal battle.
This is a victory for Wrigley, as the organization has managed to protect its trademark and its Skittles brand from potential infringement. The candy giant has also been able to maintain its control over the brand and its many variants, including the recently released Skittles Freeze.
2. Taking a Stand – How Wrigley Prevented the Brand’s Name from Appearing on Cannabis Products
When US states started legalizing cannabis, many companies saw an opportunity to cash in on the boom. But for beloved chewing gum brand Wrigley, it was a whole different story. The company was determined to stop the widespread use of its name and logo on all forms of cannabis products.
This resilience to change was about more than just protecting the Wrigley brand. The beloved company wanted to maintain the family-friendly atmosphere and clean image they held for two centuries. Here’s how they stood strong and prevented their name and logo from appearing on cannabis-related packaging:
- They took legal action – Wrigley quickly took legal action against any companies trying to use their name or logo in any malicious way. This encouraged other companies to stay away from Wrigley’s resources.
- They developed strategic partnerships – Wrigley soon developed strategic partnerships with the Competition Bureau and Cannabis industry. This helped them investigate the use of their protected trademarks and pushed those who were misusing their logos out of the picture.
- They adopted strict compliance guidelines – Wrigley developed a strict set of compliance guidelines relating to the use of their brand. This prevented any cannabis companies from using Wrigley’s name or logo, no matter how small or seemingly insignificant the usage was.
Wrigley has made it clear that they are not content to be annexed to any cannabis-related products, and they won’t settle for anything less than complete transparency. This has given the brand the respect and strong foothold in the US market it deserves.
3. Shining a Light on the Weed World – Why the Court Rejected the Idea of Cannabis Skittles
Cannabis Skittles and other marijuana-infused edibles have recently garnered the attention of the legal system. The idea was denied by a court because the intermingling of food and drugs seemed like a recipe for disaster. But why exactly did the court decide against this concept? There are multiple reasons worth further consideration.
- Taste – the primary problem with cannabis Skittles was the fact that it’s impossible to determine the difference between edibles that contain THC and those that do not contain the drug. Given that an unsteady dosage of THC can result in a negative experience for users, the court felt that this scenario could potentially lead to certain issues.
- Safety Concerns – as society shifts their views on cannabis, it’s easy to forget how this can take a toll on the youth. The court decided that allowing candy that contains THC could be more easily accessible to young minds which could inadvertently lead to more kids indulging in the drug.
- Business Problems – the idea of cannabis-infused edibles brought a slew of potential business issues to the table. Anything involving a drug and food product needs to be approved by the FDA, not to mention the associated taxes that come along with selling the edibles.
All of these reasons contributed to the court’s ultimate decision to reject the idea of cannabis Skittles. The judges ultimately felt that the risks and potential obstacles posed by the idea outweighed the benefits by a large margin.
4. The Legal Game – How Wrigley Played Its Cards for Victory Against the Marijuana Company
For years, the Wrigley Company had been battling against a cannabis-based company for the right to the motto “Double your pleasure”– a phrase associated with its own Doublemint gum. The company’s next move was to take the fight to the courts.
With the trademarked Wrigley logo in its possession, the company decided to launch legal proceedings against the marijuana business in a bid to protect its very own brand and motto. Wrigley strategically took advantage of the fact that cannabis companies cannot register trademarks and invoked the Lanham Act, the federal trademark law. This meant that the marijuana company could not use the phrase “Double Your Pleasure,” and Wrigley was ultimately victorious.
- The company took advantage of the fact that cannabis companies cannot register trademarks.
- The Wrigley Company strategically invoked the Lanham Act, the federal trademark law.
The popular candy Wrigley has been able to protect its brand name from exploitation with this latest lawsuit, ensuring that the Skittles name does not get dragged into the rapidly growing marijuana industry. There is now one less worry for Wrigley to have about its biggest candy product, leaving plenty of time for them to come up with new and improved ways to sweeten up the world.